“We hope the Cash Mob will help generate some excitement among Brookings residents to support their neighbors’ businesses,” says Lawrence Novotny, another event organizer. “Some of us may even end up visiting a shop or eatery we’ve never been in before.” He adds that the event is also meant to be a fun way to socialize with other members of the community. OB hopes that its Cash Mob will inspire other individuals, friendship circles, co-workers, or civic organizations to organize their own cash mobs in town. It plans to sponsor additional Cash Mobs itself, including some in the mall areas of town.
Anyone unable to attend this week’s Cash Mob but wishing to be supportive is encouraged to shop and eat locally during (and after) the holiday season. Don’t forget to tell the owners and staff of the establishments you patronize why you’re there. Share your experiences via this website.